Whether you are a small start-up or a multi-million dollar corporate entity, a product launch is always a stressful thing. There are so many stakes, and most of the responsibility seems to be riding on you. Here are a few things you can do in order to have a smooth launch and call it a success.
Lists may seem like the realm of control-freaks and people who have a tendency to micro manage but they can actually help you organize things better. The main point of having lists is to be able to delegate tasks to other individuals. Many hands make light work and the less you have to handle personally, the better you can supervise. Make sure you know who is doing what and keep an eye on progress. Check off each item or task so that there can be no mishaps. Event production companies often employ a similar method in order to track the many moving pieces involved in a launch or something similar.
Keep In Touch
Often, the people or department who are introducing the product are not the ones who are organizing the launch. This can lead to some annoying complications, not least in communication. Often, those who know the product inside out are not consulted and this can lead to erroneous PR, promotional staff who are not quite up to speed and promotional material without all the facts. This can be avoided by constantly staying in touch. Use social media and other modern technological tools to circumvent this problem. Make sure that everyone who needs to be involved is involved but also keep an eye on the number of people who have a say. Too many cooks can spoil the broth.
Let the Pros Take Over
The easiest course of action is to hire an organization or an individual who is used to doing this and letting them worry over the details. This way, the burden of organizing and seeing to every detail falls off your shoulders. All you have to do is make decisions and provide them with enough feedback so that the organizers will know what to do and where to take risks. Remember that a product launch is ultimately about the company or person who launches it, so in addition to the actual product, those attending the launch should also find out about the company.
The next time you find yourself organizing a company product launch, remember to be organized and have everything written down in lists; this will help you plan and delegate tasks so that all you have to is supervise. You should also have an open line of communication with everyone who has any connection to the launch. This will minimize problems later. Finally, if you feel you cannot dedicate enough time to this or you don’t want to deal with the stress simply hire a professional to take care of things for you.