A campaign is necessary to spread the word on something and to gain approval of the general public. It may be for an election, a general election, a high school student body presidential election, an election within the company or even an awareness campaign for a charity event or social issue. Whichever it may be, the main purpose of a campaign is to create awareness about a certain person or an issue or event and usually to attract people to it. Thus, there are certain elements necessary to attract people to it and here are a few tips on how to do so.
Catch Phrase – Tag line
The most important factor is to make sure you are noticed by people and that they remember you later on. In order to do this, it is important to ensure that people have something simple to relate to. A strong image, a simple saying to which they can relate to can have a huge impact on the life of the campaign. It is almost like branding. That particular image needs to be branded in their minds and should be connected with the campaign and the purpose to which you are running it. The same applies for the tagline. People should be able to relate to it. If it is something that can be applied in their daily lives, so much the better as it will in use and the word will spread without them even knowing about it.
Things to Take Back home
It is essential to give people something to take back with them. A flyer lying around and noticed at random during a busy day can have a lasting imprint on a person’s mind. Thus, give away fliers, mugs, small flags, anything at all that will be on display in common areas is an added bonus to the campaign. Also, for the environmental or social campaigns, it is usually impossible to portray the true extent and damage of the issue while shouting on the road. For this form of campaign, print a small booklet or even a CD duplication Sydney of images and footage from the effected sites to create a stronger impact on the viewer.
Companies such as dex provide quality services for large numbers as these.
Color or No Color?
Color usually helps attract people. Hence the reason most campaigns have either bright happy colors or a few significant strong colors such as red or blue. There are also things we associate with these colors. For an election campaign in the USA people use a red and blue theme as it is closely associated with patriotism. A green colored campaign will be a lot more effective on a save the forest movement rather than orange.